companion & co
2022 | time frame: 14 weeks
a repackage design of Walmart's
private label Great Value focused on sustainability.
Great Value
a brand that launched in 1993, offering hundreds of grocery and non-food items ranging from sliced bread and frozen vegetables to lightbulbs, trash bags, and other household essentials.
-
products: featuring over 850 items covering nearly all grocery and household categories
-
pricing: low prices = main selling point
-
place: goods only sold at Walmart, with no presence
elsewhere
-
promotion: physical and online advertising, giveaways,
and sales
shelf presence
-
on first read, Great Value tends to blend in with competitor products - potentially piggybacking off their credibility and proposing a cheaper alternative
-
as it’s Walmart’s private label, Great Value mainly advertises within its conglomerate with large promotional store displays to make their products both visible and accessible
-
for essentials, Great Value sell better - the perception that table salt quality does not vary from price/brand
hero item
original packaging
building a concept:
a close friend
a close friend is someone you can trust and be open with. a person who you can rely on, doesn’t judge and you can feel safe with.
this concept revolves around bringing warmth and good energy into the home. this brand should feel inviting, accessible and not pretentious.
welcoming
accessible
purposeful
reliable
warm
grounding
how can I create a brand centered around this concept of friendliness?
color palette
hero item ideation
final designs
